TM "jf. van lïoekhoven" Press Utrecht HOLLANUS ANNUAL INDUSTRIES FAIR UTRECHT M C M X I X THIS BOOK was dedicated ro Mr woodrow wilson 'President of the United States of AtHerica on the occasion of his visit to Europe HOLLAND'S ANNUAL INDUSTRIES FAIR UTRECHT UNDER the high protection of HER MAJESTY THE QUEEN OF THE NETHERLANDS HONORARY COMMITTEE Honorary Presidents The Rt. Hon. Ch. J. M. H. Ruys de Beerenbrouck, Minister of State, Minister for Home Af fairs. „ „ „ H. A. van Ysselsteyn, Minister for AgricuUure, Industry and Commerce. „ „ „ A. W. F. Idenburg, Minister for Colonial Af fairs. „ „ „ H. A. van Karnebeek, Minister for Foreign Affairs. ,, „ S. de Vries, Financial Minister. „ „ „ G. A. A. Alting yon Geusau, War Minister. P. W. A. Cort van der Linden, late Minister for Home Affairs. F. E. Posthuma, late Minister for AgricuUure, Industry and Commerce. Th. B. Pleyte, late Minister for Colonial Affairs. J. LoüDON, late Minister for Foreign Affairs. M. W. F. Treub, late Financial Minister. B. C. de Jonge, late War Minister. Members F. A. C. Count van Lynden van Sandenburg, Commissary of the Queen in the province of Utrecht. J. P. Fockema AndrEjE, Burgomaster of Utrecht. C. J. K. vaN Aalst, President of the Dutch Commercial Association, Amsterdam. A. S. van den Bergh, Manufacturer, The Hague. F. F. Beukema, Manufacturer, Groningen. H. Colijn, former War Minister, Member of the First Chamber of the States General, Director of the Batavia Petroleum Co., The Hague. His ExceUency, Her Majesty's Ambassador and Minister Plenipotentiary, J. T. Cremer, Washington. R. J. A. Diepen, Manufacturer, Member of the First Chamber of the States General, Tilburg. J. C. Dijxhoorn, Rector of the Technical University, Delft. S. P. van Eeghen, President of the Amsterdam Chamber of Commerce, Amsterdam. J. C. A. Everwijn, Administrator and Principal of the Commercial Department at the Ministry of AgricuUure, Industry and Commerce, The Hague. G. W. Baron van der Feltz, Member of the First Chamber of the States General, Assen. D. Fock, President of the Second Chamber of the States General, The Hague. C. C. Geertsema, late Commissary of the Queen in the Province of Groningen, Member of the First Chamber of the States General, Groningen. S. Hannema, Manufacturer, Member of the States Deputies of Friesland, Harlingen. J. B. A. Jonckheer, Manager of the "Nederland" Steamship Co., Amsterdam. Anton Jurgens, President of the Board of Directors of "Ant. Jurgens' Amalgamated Factories", Nijmegen. J. A. Kallf, Member of the Board of Directors of the Dutch Railway Company and Member of the Association for the Exploitation of State Railways, Amsterdam. M. J. C. M. Kolkman, former Financial Minister, Member of the Second Chamber of the States General, The Hague. J. van Kretschmar van Veen, Member of the Board of Directors for the Exploitation of State Railways and Member of the Dutch Railway Co., Utrecht. A. G. Kröller, Member of the firm of Wm. H. Müller & Co., Ship Owners, The Hague. The Rt. Hon. W. F. van Leeuwen, Vice Chairman of the States Coun' cil, The Hague. C. W. F. C. van Lidth de Jeüde, Chairman of the Association of Dutch Manufacture, The Hague. W. A. Mees, Banker, Member of the firm of R. Mees & Sons, Rotterdam. E. P. de Monchy, Chairman of the Chamber of Commerce, Rotterdam. F. S. van Nierop, Manager of the Amsterdam Bank, Member of the First Chamber of the States General, Amsterdam. J. A. N. Patyn, Burgomaster of The Hague. A. Plate, President of the Board of Directors of the Rotterdam Bank Association, former Member of the Second Chamber of the States General, Rotterdam. Ch, F. van de Poll, Chairman of the Society for Exhibition Interests in the N'etherlands, Heemstede. Th. M. Th. van Welderen, Baron Rengers, former Member of the First Chamber of the States General, Member of the States Deputies of Friesland, Oenkerk. Wm. Rüys, Member of the firm of Wm. Ruys & Son, Director of the "Rotterdam Lloyd" Steam Nlgvigation Co., Rotterdam. U. G. Schilthuis, Member of the States Deputies, Groningen. Jan Smit, Manager of the Royal Company "De Schelde", Middelburg. A. Stoop, late Manager of the Dordrecht Petroleum Co., Bloemendaal. D. W. Stork, Manufacturer, Member of the firm of Stork Bros & Co., Member of the First Chamber of the States General, Hengelo. J. W. C. Tellegen, Burgomaster of Amsterdam. G. Vissering, Chairman of the "Netherlands Bank", Amsterdam. J. C. L. Vlaanderen, Chairman of the Industrial Association, Heemstede. F. G. W aller, Manager of the Dutch Yeast and Spirit Works, Delft. W. Westerman, Manager of the Rotterdam Bank Association, Rotterdam. W. F. van der Wijck, Member of the Board of Directors of the Dutch Railway Co. and Member of the Association for the Exploitation of State Railways, Amsterdam. A. R. Zimmerman, Burgomaster of Rotterdam. W. A. van Zijst, Alderman of the Municipal Public Works Department, Member of the Provincial Council of Utrecht, Chairman. A. van Doorninck, Secretary of the Provincial States of Utrecht, Vice Chairman. A. H. op ten Noort, Manager of the Bio-Chemical Factory "Prana", Utrecht, Vice Chairman. W. Graadt van Roggen, General Secretary. C. R. Th. Baron Krayenhoff, Head Official of the Association for the Exploitation of State Raüways. Jos. F. A. M. ten Berg, Member of the Chamber of Commerce, Chairman of the Utrecht Commercial Association, Utrecht. M. H. Damme, Sub-Manager of the Wagon Works "Werkspoor", Utrecht. E. A. Hamburger, Manager of the Utrecht Rolling Mills, Chairman of the Utrecht Department of the Industrial Association, Member of the Chamber of Commerce, Utrecht. GENERAL COMMITTEE Board of Management R. A. Baron van LyndBN, Manager of the Thermophone Co. Ltd. "Holland—Belgium", Utrecht. J. C. Rijk, Manager of the Utrecht Waterworks Co., Utrecht. Members E. M. Alberts, Manager of the"Wood Trading Co.", Norwegian Consul,, Middelburg. Ch. E. H. Boissevain, Manager of the "Ammoniac Works Ltd.", City Councillor, Amsterdam. G. W. J. Bruins, former Rector of the Commercial University, Rotterdam. L. P. de Bussy, Manager of the Commercial Museum of the Colonial Institute, Amsterdam. G. S. de Clercq, General Secretary of the Industrial Association, Bloemendaal. W. Fransen, Chairman of the Dutch R. C. Middle-Class Association, Leeuwarden. J. H. Geertsema, Member of the Board of Directors of the National Bank Association, Utrecht. E. Gerzon, Member of the Chamber of Commerce, President of the Union for promoting Dutch Trade abroad, Amsterdam. C. Hoitsema, Manager of the Governmental Mint, City Councillor, Utrecht. B. J. C. Hoyng, Director of the "Delft pottery Works Zuid-Holland", The Hague. O. Kamerlingh Onnes, Manager of the Office for Foreign Relations, Amsterdam. H. Koppel, Chairman of the Dutch Union of Commercial and Industrial Associations of the Middle-Class, City Councillor, The Hague. H. ter Kuile, Manufacturer, Chairman of the Chamber of Commerce, Enschede. N. J. Meihuizen, Manufacturer, Veendam. J. P. Nord Thomson, Manufacturer, Vice-Chairman of the Society for Exhibition Interests in the Netherlands, Amsterdam. Paul Nijgh, President of the Navigation Association, Rotterdam. H. Polak, Chairman of the Dutch Diamond Workers Union and Member of the First Chamber of the States General, Laren. F. Rouppe van der Voort, Manufacturer, Member of the Chamber of Commerce, 's Hertogenbosch. J. F. van Royen, Administrator of the General Committee of Post and Telegraph, Member of the Advisory Committee of the Dutch Association of Technical and Industrial Art, The Hague. J. Schaepkens van Riempst Jr., Manufacturer, Chairman of the Chamber of Commerce, Maastricht. J. C. E. Kellerman Slotemaker, Government Director of the Dutch Export Co., Director of Direct Taxes, Import Duties and Excises, Member of the State Committee of Commercial Policy, The Hague. H. J. F. Smulders, Manufacturer, Member of the Chamber of Commerce, Utrecht. H. F. R. Snoek, Secretary of the Association of Dutch Manufacture, The Hague. G. N. De Stoppelaar, Chairman of the Dutch Chamber of Commerce, Brussels. Q. J. Terpstra, Secretary of the Association of Employers, The Hague. T. W. C. H. Baron van Tuyl van Serooskerken, Chairman of the General Dutch Association for Tourists, Velsen. I. P. de Vooys, former Professor of the Technical School, The Hague. tl Yssel de Schepper, Manufacturer, Chairman of the Chamber of Commerce, Gouda. HOLLANDSS ANNÜAL INDUSTRIES FAIR r I HE institution of Holland's Annual Industries Fair finds its origin in the sturing times of the unforgettable World War. Under the stress of these circumstances a robust uplifting energy, coupled with a fortified feeling of natioaal unity, drove Holland's Industry and Commerce to seek new paths and means; and in May 1916 the plan was conceived of holding Fairs in Holland to advance the interests of home industry and commerce. With the co-operation of the Government, and financial help from private sources — Railway Companies, Steamship Co's, Banks, etc. — plans were prepared that self-same summer for holding Holland's First Annual Industries Fair. IJ In the beginning it seemed difficult to convince the Industry of Holland of the advantages of an Industries Fair. It is true that in former times Annual Markets in Holland were of great significance but, after the discovery of steam and electricity, the character of industry — formerly exclusively handwork — as well as that of commercial barter became completely changed and the Annual Market gradually disappeared or became merely local markets. The closing of the frontiers, the difficulties of transport, the scarcity of raw materials and the coal-famine experienced shortly after the outbreak of the war, made it extremely difficult for our manufacturers to keep things going; but the ill luck and the dangers which Industry in Holland underwent were, at the same time, a strong incitement to engage in the struggle The ortgm The Organisation The exploitation for progress and to orientate anew. After hesitating a wbile in the preliminary stage, Holland's Industry grasped sympathetically at the opportunities presented by this institution, in order to demonstrate hereby to foreigners and fellow-countrymen. alike, what Holland as an industrial country is capable of and what future possibilities there are for the Industry of Holland, particularly in regard to exports. fl For the execution of the scheme, an Association was formed in May 1916, at the head whereof is a General Committee consisting of 38 members, from which a smaller body, the Board of Management numbering 10 persons, has been elected and charged with the direction of daily affairs. fl In the fact that the members of the General Committee and the Board of Management quite disinterestedly give their services to the management of the Institution, a real guarantee is supplied that the interests of exhibitors and visitors to the Industries Fairs of Holland are attended to quite objectively. fl A Committee of Honorary Members, composed of a number of eminent persons in Official, Industrial and Commercial circles under the Presidency of the Minister of Agriculture, Industry and Commerce, and a few of bis colleagues have constantly displayed considerable interest in each of the Fairs, and Her Majesty the Queen, who has frequently displayed great interest in the efforts of the Fair, has most graciously consented to become its Patroness. fl In order to finance the first Annual Industries Fair, a number of Industrial, Commercial and Transport Institutions, as well as some private persons, contributed in a short time a Guarantee Fund of more than fl 150,000.— which, with the revenue from the hire of the sample rooms, made up the cash needed for the First Fair. fl The costs for exploiting the First Fair amounted to fl 221,544.—, for the Second Fair fl 536,909.— and for the Third Fair fl 615,150.—. fl An appraisement of the property of the First Fair amounted to fl 206,000.— that of the Second Fair to fl 840,000.— whilst the corresponding amount for the Third Fair is estimated at fl 1,102,000.-—. fl Considerable financial help was accorded by the State and the city of Utrecht, fl The amount of the subsidies has risen from fl 45,000.— (fl 35,000.— from the Government and fl 10,000.— from the City) for the First Fair to fl 117,000.— for the Third Fair. {fl 80,000.— from the Govern- ment and fl 37,000.— from the City), fl It goes without saying that during the war the Fair could not, as regards participation, extend the limits of a purely national character. fl An International Fair would necessarily have been a faihire. Owing to the great war of the Nations with a consequent disjointed transport and, in the belligerent countries themselves, equally disrupted industrial conditions, an International Fair in Holland, during the war, would have been not rterely incomplete but what might have been far more serious, would have possibly given a very partial, one sided idea of what was buyable at the World Market. Holland had need moreover in very great measure of reviewing the strength and the development of her national Industry. Too, too much though before the war at home as well as abroad, there existed an ignorance, of ten damaging, of the value of Holland as an Industrial Co untry. In the last half century Holland was embarrassed with seemingly almost insurmountable diffieulties. The principal raw materials (metais for instance); had to be imported from abroad, and the production of coal was of only very insignificant proportions. Nevertheless Holland succeeded in acquiring an important status in the World Market and many branches of Industry managed to obtain a considerable export trade. This development however was far from being known by commercial undertakings and consumers. Ignorance and under-valuation, at home and abroad, were the great difficulties that Holland's Industry had to conquer, and the national character of both Fairs have powerfully helped in the present circumstances to remove these obstacles. fl The principal feature then of these Fairs was its national character, by which must be understood that for commercial dealings, there were only allowed to be exhibited manufactures and products exclusively made in Holland or her Colonies - or which had there undergone a certain manipulation or preparation so that they could be considered logically as manufactures or products made in Holland. Foreign manufactures were strictly excluded and, at each successive Fair, still stricter measures were apphed to preserve for it, its purely national character. fl Each exhibitor is, from the start, closely examined by a special Committee appointed for that purpose, so that it can be confirmed on the very spot itself that the articles which the ex- ü^ational Character ^(ational or International The first Fair 1917 The second Fair 1918 The third Fair 1919 Utrecht as Fair City bibitor will show are really manufactured in Holland. fl During the last few months, with the approach of peace, the question has arisen wrhether, aftér the war, that national character shall be maintained. A. difference of opinion, that up to the present time has not yet been decided, has arisen in regard thereto in industrial circles. But it is to be expected that, at somè time or other, the Fair will have to be an international institution; not only thereby will the number of visitors to the Fair increase, but then, and then only, will our Manufacture be able to show, in a comparison with products of foreign competition, that it has really grown up; whilst, moreover, the geographical position of Holland makes her Fairs the supremely right place for an international centre, where foreign industrialists and business men can meet annuaüy to do business, create new relations and improve their business knowledge. q The question when the Fair shall be internatkmalised is at present not yet answerable. Unless the politico-economical situation develops itself in such a mannerthat the maintenance of the national character, still remains a question of necessity, the internationaHsation of the Fair wül.speedily be brought about. fl The First Fair was held between February 26th and March ioth 1917 at Utrecht. This First Fair was opened by the Minister of Agriculture, Industry and Commerce. fl The Second Fair was likewise held at Utrecht, precisely a year later. This Fair began on February 25th and lasted 2 weeks. The Second Fair was opened in person by Her Majesty the Queen. fl The Third Fair will take place between February 24th to March 8th 1919. Utrecht has been again appointed the place for the holding of this Fair. The Third Fair, just as the two preceding ones, will in regard to participation preserve a strictly national character. fl Utrecht was chosen as the home for the Fairs, not only for the fact that the initiative for organising these Fairs came from the citizens of Utrecht, but also for the reason of its exceptionally favourable geographical situation in the middle of the country, and as a junction of rail and waterways and consequently easy of access from all sides. Moreover, Utrecht with its large squares in the heart of the city, was exceptionally suited for the erection of temporary buildings. Utrecht is well khown both at home and abroad as a very considerable city of the country with nearly 140.000 inhabitants thus, according to the population, the 4th town of Holland. Utrecht occupies an important place in the history of the country and both the Union of Utrecht (1579) and the Treaty of Utrecht (1713) are historical incidents of considerable importance. Utrecht is renowned through all the ages, and even unto this day has been able to maintain her old reputation. Utrecht is to-day through the possession of 2 Universities a centre of spiritual culture and, owing to the many ancient buildings and quarters, a great attraction for foreigners. fl In imitation of Lyons, the First Fairs are being held in temporary small wooden buildings on public squares. These temporary buildings form streets of sample rooms. Each room being 4 Meters long by 4 Meters broad, and 2.80 Meters high, has a uniform appearance to prevent the possibility of transforming this business institution into a sort of exhibition. flEach industrialist admitted tothe Fair has the right of^hiring one or more such sample rooms in order to display his wares during the Fair, or to use the space as an office or showroom, fl Apart from sample rooms, table space is put at the disposal of exhibitors in pavilions ■ this table space is 0.80 Meter deep with a hind wall of 1.50 M. fl Large machinery and appliances that can not be housed in sample rooms, or on tables, are exhibited in the open air. fl Increased participation made it necessary each year to take in a greater number of sites for the purpose. Where two sites were sufficiënt for the Fair of 1917, in 1918 five were needed and for 1919, seven are necessary. The following indicates the extension of the sites. The Temporary Fair Buildings Sites 1917 1918 1919 Vredenburg ... 15700 Sq.M. 15700 Sq.M. 16300 Sq.M. Janskerkhof .. 7200 „ 7200 „ 7200 Tivoli — 11400 „ 11400 „ Maliebaan N... — 16800 „ 16800 Maliebaan S. .. — 8500 „ 10200 Neude _ _ 265o P Lucas Bolwerk — — 6250 22900 Sq.M. 59600 Sq.M. 70800 Sq.M. The number of sample rooms, table and "al fresco" space increased as follows : 1917 1918 1919 Sample rooms 439 963 1290 Table space in Meters 294 634 77a "Al fresco" space in sq. meters 150 263 576 Classification All participators belonging to a certain branch of trade are grouped together, though not in such a way that competitors are placed next to each other, but still so that visitors interested in a certain industry find all participators in that industry in the neighbourhood. The trouble of walking from one part of the Fair to the other over and over is thereby obviated and at the same time, the object obtained that the visitor can easily form a good idea of what a certain industry has brought to the Participation Fair. fl The participation in the first Fair immediately exceeded all expectations. The management had reckoned on from 200 to 250 participators, but this number rose at once to 690 and at each Fair still increased considerably. From 690 in 1917, that number rose in 1918 to 1062, and in 1919 to 1225, notwithstanding the ever-increasing economical difficulües. fl Distributed over the various trade groups the participation discloses the following at the second and third Fairs. 19181919 19181919 1. Engines and tools. 71 108 8. Glass and stone-ware 28 29 2. Gas and electricity 17 23 9. Household-goods 3. Metal-workjng .... 83 83 and fancy-goods .. 37 48 4. Scientific instru- 10. Textile material, ments 7 16 wool, worsted yarns, 5. Gold and silver-ware 13 16 and mercery. 76 77 6. Industrial and reli- 11. Ready-made clothgious art 10 12 ing, fashions, knit- 7. Heating, lighting ted and linengoods 103 119 andsanitary articles 10 16 1918I1919 1918I1919 12. Wood-working, cork 20. Book-trade, paper etc 51 68 and stationery, 13. Office-fittings and graphic industry .. 118 151 house-furnishing .. 26 28 21. Means of conveyan- 14. Articles of sport and ce and miscellane- j toys, musical in- ous 27 62 sftruments 8 j 7 22. Necessaries and 15. Rubber 10 16 luxuries 159 144 16. Leather goods .... 45 35 23. Chemical and phar- 17. Building-materials . 27 29 maceutical products 106 115 18. Coal and peat .... 4 4 24. Colours, dyes, paints 19. Agriculture and hor- and varnishes .... 16 n ticulture 7 4 25. Oils and greases •• 3 4 It must be noted that at the First Fair the great industrial undertakings withheld almost completely from participation ; at the second and third Fairs, on the contrary, the large factories did take part when the Fanhad made them see the value of participation. Q The increase in the Rent number of exhibitors is the more noteworthy when it is taken into account that, having regard to the great costs of exploitation and higher prices for material, the rent of the sample rooms and stands had to be raised time and time again. The rents (in florins) were for a j i 1 1917 1918 1919 Whole sample room 200 350 375 Half sample room 100 200 200 Meter table «space 25 35 50 Sq. Meter "al fresco space" .... 6.50 20 20 Commercial References Visitors Turn-o'Per For the guidance of both Industry and Commerce some branches of the Government Service and a number of Official bodies and associations take a part in the Fair, for instance: The Commercial Department of the Ministry of Agriculture, Industry and Commerce, The Colonial Department, The State Mines, The Dutch Chambers of Commerce at Brussels and Paris, the Commercial Museum of the Colonial Institute, The Industrial Association (Maatschappij van Nijverheid), The Association of Dutch Manufacture (Vereeniging "Nederlandsen Fabrikaat"), The Royal Commission for the Trade between Holland and South-Africa, The office for Foreign Relations, The Society for Exhibition Interests in theNetherlands, The General Dutch Association for Tourists. fl For advice as to foreign affairs, several diplomatic and consular officials of the Home Government and Foreign Legations attended the Fair several hours a day. For the Third Fair, sample rooms have been set aside for the use 'of Foreign Legations, so that they may use same as offices during the whole Fair for their Commercial Attachés, fl For the First Fair, season tickets for the duration of the Fair were obtainable gratis, and these included also the right of free conveyance home by rail of visitors resident in Holland. The number of visitors to the First Fair approximated 110.000. fl For the Second Fair, free tickets were obtainable up to February i, 1918. For those who had not obtained a ticket before the date mentioned day-tickets were obtainable, at the price offli.— at the Fair itself. The general public was admitted at the price of 50 ets. daily after 1 o'clock. These tickets did not include the right of conveyance back home by rail. The number of visitors to the Second Fair approximated 200,000. There were scarcely any foreigners. fl The system of free tickets is entirely done away with for the Third Fair. Even business men are charged a small entrance fee. Season tickets are only obtainable at the price of #2.— before the ist of February 1919. Those who have not obtained such before that date, are obliged to pay fli.— for a day-ticket obtainable at the Fair itself. The public is only admitted after 1 p.m. at the price of 75 ets. each. fl The Fair is open daily to visitors — Sundays excepted — from 9 a.m. to 5 p.m. fl In order to obtain an idea of the turn-over of the business done at the Fair, a confidential enquiry was held among the exhibitors by the President of the Association. fl The turn-over of the First Fair amounted to 10 mülion florins, that of the Second Fair to 30 mülion florins. fl As against about fl 20,000.—per exhibitor at the First Fair, a turn-over of fl 43,000.— per exhibitor was estimated at the Second Fair. fl The propaganda is divided into 3 sub-divisions : 1. Propaganda respect ing Participation. 2- ,j „ Home Visitors. 3- » „ Foreign Visitors. The propaganda is carried on in printed form and verbally. Readings — with and without illustrations — take place to promote both participation and attendance. Pamphlets, Advertisements, Posters, Bioscope performances, etc. constitute the chief means of propaganda in written and pictorial form. Apart from advertisements, propaganda is distributed in the form of descriptions etc, most of which are ülustrated. fl For the First Fair, a special agent in New-York carried on the propaganda in America, fl Foreign propaganda will be directed with the view of promoting visits from abroad to the Fair. In order to secure the same personal contact with foreign customers that exists between the Board of Management and the exhibitors, representatives of the Fair will be nominated in various commercial and industrial centres abroad. fl An official catalogue is published of each Fair. At the Third Fair, having regard to visits from abroad an official guide, moreover, will also be published in different languages. fl In order to maintain continual contact between exhibitors at the Fairs, and to keep them up to date with that which is interesting for communication, an official organ "The Fair" has been published monthly by the Board of Management since November 1917. fl On the initiative of the Board of Management, a special Department has been created for securing sleeping and other accomodation for the numerous visitors attending the Fair. This Department has the option as regards a large number of rooms in Hotels, Boarding Houses and private dwellings. All demands were met by this Department at the last two Fairs, fl At the close of each Fair, an enquiry was held among the exhibitors to ascertain their complaints, desires, remarks, etc. With the results of this enquiry, count will be made as far as possihle in regard to successive Propaganda Catalogues "The Fair" An Official Organ Hotel and other Accomodation Irfpestigations Commercial Intelligence Department Fairs, fl At the close of the Second Fair an enquiry was also held among the visitors by means of the organisations of Commerce. fl After the termination of the First Fair, enquiries came continually to hand both from home and abroad concerning the presence at the Fair of certain manufactures and products with a request for the addresses of the Manufacturers. For this purpose it appeared necessary to create an independent department to collect as full particulars as possible respecting the industries participating in the Fair. fl These enquiries for information indicated that people abroad considered the Fair as an Institute assigned for the purpose of rendering help in the creation of business relations between exhibitors and foreign customers — also for the period of the year when the Fair was not being held. And thus, from the foreign propaganda a permanent Commercial Intelligence Department grew up, having for its object the bringing together of the Home Producer and the Foreign Buyer. fl By regular distribution of printed matter, attention is directed abroad to the existènce of the Commercial Intelligence Department, and the success it achieved from the very beginning proves that thereby an existing need is provided for. fl As soon as the Commercial Intelligence Department will have been organised in its entirety, the publisbing of an Export Journal will be immediately considered. fl Notwithstanding its having originated in war times Holland's Annual Industries Fair as a centre of industry and commerce will also in the future contribute to a better appreciation of home industries in foreign countries andto establish a closer relationship between national industry and foreign trade. PERMANENT FAIR BUILDINGS 1MMEDIATELY aftei the First Fair in March 1917, voices arose insfoting on the building of one or more permanent buildings. However, it was only after it had sufficiently appeared that also the Second Fair had met with success, and security obtained that the Fair had won a lasting place in, and had become a real factor for the development of industry and commerce that the Board of Management took the first step in the matter of permanent buildings, fl The plans made by architect J. de Bie Leuveling Tjeenk and published in December 1918 include the building of the 3 intercommunicating Fair Buüdings on the Vredenburg Square in the centre of the city of Utrecht and in direct proximity to the Central Station. In these 3 buüdings room wiü be provided for about 1800 exhibitors, whilst through the erection of temporary structures on the Vredenburg Square a total of 2200 exhibitors wül be housed, a number that can be considered the maximum even in case of the internationalisation of the Fair. In the latter case, the holding of 2 Fairs a year wiü probably be considered. fl By connecting the buüdings with each other we obtain that all participators belonging to a certain branch of trade are to be fouhd on the same floor. By this arrangement, the object has also been attained of being able to visit all sample rooms by means of circular corridors connecting the different buüdings. fl The 3 buildings wül have a total length of 320 Meters and a depth of 37.5 M., the ground floor wül be 4.50 M. high — the floors above 3.50 M. each, whilst the ridge-line of the buildings wiü be about 22.5 M. above the street. fl The buüdings occupy an area of 13,000 sq. meters; as each buüding consists of 6 floors an area of Jutmensions Costs Interior 6 x 13,000 sq. meters viz. 78,000 sq. meters will be disposable, whilst in case the Vredenburg Square will also be occupied by temporary structures, the total area at the disposition of the Fair will amount to 100,000 sq. meters. flThe first building, which will be commenced in February 1919, covers an area of 3000 sq. M. and will contain space for 350 sample rooms and 360 M. for table-spaces, whilst moreover, on the ground floor, it is proposed to have a large restaurant as well as a large hall which can be used for business transactions during the Fair and at other times as a place for meetings. fl The cost of this first building is estimated at 2 nullion florins, of which one half has been subscribed by Home Industry and the other half will be secured from the State by mortgage. The total costs of the 3 buildings will amount to 10,000.000.— florins. fl The point of departure as to the arrangement of the interior of the First Fair Building has been the Floor Plan, whereby attention must be chiefly paid to the grouping of as many sample rooms as possible of like seize (5 M. x 3.20 M.) on the street side, whilst for table-space, room remains round the halls and corridors, fl In the middle of each building the principal staircase has been planned in connection with elevators, fl The floors are all uniform with the exception of the topfloor that only gets üght from the roof and is purposed specially for those trade groups for the exposition of whose articles a special light is judged necessary -textile, earthenware, etc. It is proposed to have 2 expresselevators to the top floor, whereby the largest number of visitors can go straight up to the top floor and come down at their leisure to the lower floors. In this way it will be obviated that the top floor may attract fewer visitors than the lower ones. fl It is proposed to have sample-rooms on one side of the corridors and table spaces on the other; hereby the corridors will obtain a livelier aspect and, as a whole, more exactly the character of a Fair building, fl The arrangement of each of the 3 buildings is planned on the same principle. The ground floor of the middle building, however, is planned as more particularly suited for housing the "Machinery" group; in connection thérewith, space has been planned for 2 entrances to a Machinery Hall which will take in the whole of the ground floor, the glass roofing whereof will be made higher than the roofing of the Halls planned for the first building so that, in the second building, visitors will be able to obtain from the first floor a view of the machinery exhibited in the Machinery Hall. fl The whole has been planned to be built of bricks with a sparing application of stone for ornamental purposes. May the new buildings which will house Holland's Industries Fair as a permanent institution be a symbol of the firm intention of the people of Holland to maintain their international position as an industrial and commercial nation. A birtVs eye view of one of the sites of the first Fair. Interior of -a Building with stands (first Fair). •Usui*! 'Vl\^\ 'xWvAi ■gi,A\VyV\>A'8. &• 'T? "^v^vkI A bird's eye view of one of the sites of the 'second Fair. A view of one of the sites of the second Fair. UK ï view of one of the sites o f the second Fair. A street of sample rooms on one of .the sites of the Fair. "iM \o i"An wV \o wo iawooa A^waï \o VmYi One of-the -Fair Buildings with stands. .Interior. of a Building with stands. ■ Interior of a Sample Room. ' Interior o f a Sample Room. 11 Interior of a Sample Room. Interior o f a Sample Room. Interior of a Sample .Room. Pari of the neme Buildings. Part of the neiv Buildings. ïi Reprach/ct/ons of the Utree B///l,iin^s Reproduction of the first Bui/ding. Ground plan of the first floor of the first Building First, floor .grotend plan of the tkre? .Èm'lSngs. The New Buildings of the Fair. Ir J. de Bic Lcuvêting' Tjeenk, 'Architect "B. N. -A. M. 'Brinkman, CfimtJtiiig 'Architect "B. 'N. A. ti»v>\T yiAw>wA*-^& '->Vi X -A. W.W.S* VrttaVi^W ^»V\V.u«rfJ